With your indulgence,
we'd like to play a little word association game. Now, since this is really a
monologue in which we are denied the actual experience of hearing your answers,
we'll just have to make our best educated guess as to what you might say. Shall
we begin? Oh, right, yeah, monologue. Okay, here we go:
Factory Reserve.
Special.
Factory Reserve.
Exclusive.
Factory Reserve.
Unique.
Factory Reserve.
To die for.
Factory Reserve.
Oh so worth the price. Holy coffee beans, people! It's incredible how your answers were almost exactly the same as ours. Really uncanny. So now that we've got you thinking about it, we can state that no matter how many descriptive words pop into your head, the fact remains that Factory Reserve is simply the very best that the coffee world has to offer--and right now Stone Creek is roasting a brand new Factory Reserve: El Amel El Salvador.
Stone Creek's new El Amel El Salvador Factory Reserve coffee continues our tradition to find and roast the highest quality beans available. This remarkable offering comes to us from a family farm situated in the hills of western El Salvador. Shade grown, fully washed in the waters of a local spring, then sun dried, El Amel is a rich, pleasantly bodied coffee that features a chocolaty flavor with subtle hints of oak and cream.
El Amel is a family owned coffee farm in the western state of Ahuachapan, El Salvador, located at 4800 feet elevation. The farm is over 120 years old and is owned by the Valdivieso family. The coffee produced by El Amel farm is a variety of the old-style Bourbon coffees--shade grown, wet processed, fully washed, and then sun dried. The farm employs 25-30 year-round workers, all of whom are given on-site housing and paid above minimum wages. The farm also offers its employees off-season jobs in a tourist hotel built on its sister farm, Santa Leticia.
Both El Amel and Santa Leticia farms utilize coffee bean byproducts for fertilizer and for powering the coffee mill furnace. They also use eco and bird friendly methods of bug and pest control, so no harmful pesticides are used on the farms. Growing their coffee trees underneath shade trees attracts birds, ladybugs, and spiders, all of which help to consume harmful insects, leading to a pesticide-free method of insect control.
Because of El Amel's commitment to sustainable farming and socially responsible labor practices, El Amel El Salvador is a qualified Socially Responsible coffee as per Stone Creek guidelines.
Stone Creek's new El Amel El Salvador Factory Reserve is in retail stores and available for wholesale purchase now. When you stop by Stone Creek to pick up your 1 lb bag, don't worry if you suddenly blurt out:
Factory Reserve.
Mine.
We won't be surprised at all.