2012 Strategic Plan - Top Secret
Love our customers.
Work every day to make our coffee, and our company, better today than it was yesterday....knowing some days will be filled with joy....others will suck.
Tell my co-workers I am in awe of their mad skills.
Drink an Americano each day in my old ceramic mug.
Show my wife (and son) I love them....everyday.
Eric
PS: Please do not share this plan with any of our competitors...as noted above it is top secret.